Cognitive Dissonance | The MAIN Beauty Co-Op

A DETOUR Gallery Exhibition in NYC!

Hello There!


We would like to formally invite you to join us at our new partner location on September 30th, 2021 for our newest exhibition, Cognitive Dissonance.

This special collaboration exhibition features artwork from the collections of DETOUR Gallery within the beautiful space provided by The MAIN Beauty Co-Op. Drop by to check out this exhibition and immerse yourself in our art.... in this new NYC partner location!

Please let us know if you have any questions about this exclusive, unique exhibition! Contact us at

-- DETOUR Gallery


Where and When?


@ THE MAIN Beauty Co-Op

150 W 30th Street Store

New York, NY 10001


September 30th, 2021

6:00PM- 9:00PM



About This Exhibition


DETOUR Gallery and The MAIN Beauty Co-Op, in collaboration, are proud to present our first exhibition titled, Cognitive Dissonance. This exhibition will be on display at The MAIN Beauty Co-Op, located at 150 W 30th Street Store, New York, NY 10001. We hope you can join us for our opening night!

Cognition is a term referring to the mental processes involved in gaining knowledge and comprehension.

Dissonance is a term used to describe tension resulting from the combination of disharmonious or unsuitable elements.

Our exhibition, Cognitive Dissonance, aims to bring attention to an eclectic and colorful bash of artworks from the collections of DETOUR Gallery. From the surreal characters portrayed within the pictorial compositions of the artist, Samual Weinburg, to the mashed-up paper collages found upon the works of the artist, Michael Falcon, Cognitive Dissonance is sure to provide you with plenty of artworks to immerse yourself in.



Works Available by Artists:


James Andrew Brown


Mike Falcon

Yunierki Felix Hodelin

Ashleigh Sumner

Samual Weinburg

Ilgvars Zalāns



About the MAIN Beauty Co-Op:


"THE only industry-specific, co-operating establishment and private membership club; bringing together artists in the beauty sector ranging from hairdressers, colourists, session stylists, makeup artists, and photographers in the spirit of craft, creation, and community."

The Main Beauty Co-Op space is an intimate speakeasy space combined with a slice of modern sophistication and a dose of pre-war charm. Centrally located in the NoMad District of NYC, the MAIN Beauty Co-Op can be easily accessible to the entire city.

Closest Public Transportation:

N/R @ 28th

1/2/3 @ 34th

6 @ 28th St

Penn Station

PATH @ 33rd St

Close proximity to multiple parking lots.


September 17, 2021